Where facts meet folklore
Every current gets a label.
The Whale Almanac covers a real public artwork, living people, local events, community stories, and fiction of our own. These standards explain how we keep those things from quietly becoming each other.
Who publishes the Almanac
Whale Fortunes is published and operated by Houndtrust LLC. It is an independent project and is not affiliated with Salt Lake City, the Salt Lake City Arts Council, the artists, event organizers, nearby businesses, or community groups unless a page expressly says otherwise.
Four labels, four promises
Current reports are dated updates checked against named public sources. Documented history records facts with direct citations and a review date. Community folklore describes stories people genuinely tell without presenting them as literal fact. Whale tales are original Whale Fortunes fiction and do not borrow the authority of factual sources.
How we source factual claims
We prefer primary sources such as city agencies, artists, and event organizers, then use established local reporting for independent context. Factual and folklore pages name their sources at the end. We link instead of copying, distinguish the 9th & 9th neighborhood from the Whale's actual 900 South and 1100 East location, and state plainly when a detail has not been announced or independently confirmed.
Dates, bylines, and updates
Current reports display a publication date, a Whale Fortunes byline, and the date the facts were last checked. Reference pages display their latest review date. When a developing event changes, we update the existing page, change its review date, and keep the original URL whenever that remains accurate.
Corrections
We correct factual errors promptly and do not relabel an invented story as community folklore after publication. Send a correction, missing source, rights concern, or conflict disclosure through the contact page. Include the page URL and the evidence we should review. Corrections are considered on their merits and are never sold.
Software-assisted work
Generative AI and other software tools may assist with research, drafting, editing, code, and structured data. They do not turn an unsupported claim into a source. Published factual claims are checked against the sources shown on the page, and Houndtrust LLC remains responsible for what appears here. The separate fortune experience generates entertainment in character and is not presented as reporting.
Independence and conflicts
Coverage, citations, corrections, and neighborhood-guide listings are not for sale. We disclose sponsorships, affiliate relationships, gifts, or other material conflicts on the relevant page if any exist. A source link is evidence or further reading, not an endorsement, and Whale Fortunes receives no commission from the sources currently cited in the Almanac.
Images and rights
We credit licensed photographs and clearly label our own illustrations. We do not publish photographs of copyrighted public sculpture or mural art without the necessary permission merely because the artwork can be seen from a public street.
Last updated August 22, 2026